Who We Are

Parallel Design Studios was conceived by Robert Richmond, Keith Hall, and William Howard as a multi-faceted design organization, with the intent to make a significant and lasting impact on society through unique, thoughtful and sustainable spaces.  With over 100 years of combined experience, the principals and staff at Parallel have forged solid relationships with developers and community leaders in over 11 states. These relationships are founded on trust and mutual respect, based upon thorough understanding of each professional’s roles and responsibilities

We offer added value through alliances with a variety of stellar partners including:

  • Juan Beltranena AIA, AICP
  • Vicente de Rio, Ph.D. (Professor of City and Regional Planning, Cal Poly San Luis Obispo)
  • Zeljka P. Howard APA (Lecturer, Cal Poly San Luis Obispo)
  • Terry Minger (President, Center for Resource Management, Boulder, CO)
  • Meredith Miller AICP (Director of Programs, Center for Resource Management, Boulder, CO)
  • Paul Neel FAIA (Emeritus Dean, College of Architecture and Environmental Design, Cal Poly San Luis Obispo; former State Architect)
  • David Vizcarra (Architect, Developer, General Contractor, Stockton, CA).

Robert Richmond
In 1974, Robert Richmond founded Richmond, Rossi, Montgomery (now known as RRM Design Group) with Rob Rossi and Victor Montgomery. Bob was essential in building the firm into a 75 person multi-faceted architecture, engineering, planning, and interior design firm.  In over 15 years as Director of Architecture, Bob was responsible for over 1200 projects with a combined construction value in excess of 750 million dollars.

After selling his interest in RRM, Bob focused his efforts on high-end residential project throughout California, as Bob Richmond Design.  Later, to combine his commercial experience with his love of residential architecture, he started the Robert Richmond Company (RRC).  This firm designed numerous boutique hotels, resorts, and spas throughout the eleven western states.  In 2002, Bob merged RRC with Randy Rea and Lauren Luker to form Rea, Richmond, Luker (R2L Architects).  The firm created award-winning projects throughout California.

A California licensed architect, he is the recipient of more than 85 national, regional, and local awards for design excellence and has been published in a multitude of Industry magazines and various books.  Bob is an active member of numerous professional and civic organizations, including the American Institute of Architects and the Urban Land Institute.  He is a guest lecturer and design critic at Cal Poly San Luis Obispo School of Architecture and Environmental Design.

Keith Hall
In 1984, Keith began his design career as KBH, focusing on residential design and consulting services.  He then augmented this experience with ten years of work in commercial, educational, industrial and municipal project types before establishing Keith Hall Architecture (KHA) in response to a shift in clientele demand for different project types.  KHA focused on offices, resorts, and retail developments while maintaining some residential work. Keith and Bob met and collaborated on various projects over the following eight years. Keith’s collaborative spirit and understanding of design and proportion, codes and regulations, attention to client and community needs are important assets that he continues to expand while creating exciting and unique projects. He has a strong sense of social responsibility that he incorporates into his personal and professional life. His dedication toward quality architecture compels him to strive for creative and effective solutions

Keith is a California licensed Architect, and a member of the American Institute of Architects (AIA).  He is also currently pursuing his LEED (Leadership in Energy & Environmental Design) certification.

William A. Howard
Dr. Howard (Bill) has more than thirty-five years experience in planning and continues to work at every level of the profession. He has been a consultant to numerous cities, private sector interests, and federal agencies including NASA, the Department of the Interior, the Bureau of Outdoor Recreation, the Department of Housing and Urban Development, and the Department of Health and Human Services. In addition, he served as a consultant/advisor to two governor’s offices in Colorado and Arizona.

Over the span of his professional career, Bill has taught planning in three colleges of architecture and environmental design: the University of Colorado, Virginia Polytechnic State University, and California Polytechnic State University, San Luis Obispo. Bill was the founding head of the Department of City and Regional Planning at Cal Poly, and served in that position for nine years. While a faculty member, he directed four public service and research centers/institutes. He has published more than 50 articles, reports, symposia, and chapters in books.

Bill is Professor Emeritus of City and Regional Planning, and received a PhD. from the School of the Built Environment, University of Edinburgh, Scotland; is a Member of the American Planning Association (APA); a Member of the American Institute of Certified Planners (AICP), and a Member of the California Chapter of the American Planning Association (CCAPA).

We are passionate about our work, about our responsibility to society, and especially about our relationship with you.